More than a logo.

A good brand is always going to win. It can beat every website hack, because brand can’t be hacked. A brand is more than an image, it is more than a word. A brand is not a memorable name or popularity.

The way a company brands itself is everything – it will ultimately decide whether or not a business survives.

— Richard Branson

It is more than a colour palette.

Businesses and individuals often waste valuable time, energy, and money because they do not understand how to effectively integrate brand in their marketing activities and customer relationships.


— Christopher Morley

It is emotional

Brand is a reflection of the individual. Humans are emotional beings, not rational ones. If you can understand and connect with that part of humanity, the feeling part, you win. Once you understand this, your strategies shift, you can refine your messaging and make informed choices about your output.

A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

— Seth Godin

Brand is truth

Success in branding can be said to be effectively showing your truth. Presenting your business as an emotional venture, not a logical one. If you can package your world in this way, you will be ahead of your competition and on your way to connecting with more people.